Are customers complaining about your website as being sluggish?
COVID-19 brings new challenges to the table. With the lockdowns, quarantine & surprise enrollment in homeschool, the internet has sustained a massive increase of people that would not normally be online. This has lead to massive congestion of internet traffic and frustrated end users.
How To Slim Down Your Homepage
Take a serious look at your homepage, the first page that loads when you go to your website. Review your entire page top to bottom. Look at all the information and mentally note pieces of information that are not absolutely needed to tell the customer what to do or where to go next. If your page is longer in length that two of your screen heights (top to bottom x2) We need to split your homepage into 2 parts. Part A and Part B.
- All that non-essential information needs to go on to Homepage B. (you will want to create a new page)
- Homepage A should have all the essential information needed for the customer to know what to do and where to go next.
- If there are any images you can remove, do so. If you have background videos playing I highly advise you to lose it for the time being.
- It is perfectly okay to have a note on Homepage A about how you have slimmed down your site and why.
“Dear Customer, Our website looks a little different today. We are slimming down in order to ensure a site that loads quickly for you. The Internet has experienced heavy traffic and has slowed down since COVID-19 events started. Many people are home working online and students are video conferencing with teachers. The rest of our home page can be found by clicking this button over here. Thank you for your flexibilty. “